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From Our Journal
What’s sparking thought, shaping direction, and fueling our curiosity.
Insights from our journey, and the topics we can’t stop thinking about.


Why I Started Atisa Consulting: A Chapter Rooted in Pause, Purpose, and Possibility
In 2024, after over a decade immersed in the world of luxury tourism, I stepped away. For thirteen years, I had grown with Ker & Downey...
Jun 52 min read


What’s in a Name? The Story Behind “Atisa”
When naming a business, I knew I didn’t want to settle for something corporate or superficial. I wanted a name that would hold meaning,...
Jun 52 min read


On Safari: The Journey Within
When most people hear the word " safari ", they picture game drives, open plains, elephants in the distance, and maybe a sundowner in...
Jun 52 min read
Not All Dyslexia Looks the Same
A Guide for Leaders Who Want to Get the Best from Every Brain in the Room Dyslexia doesn’t present in just one way. And yet, many...
Jun 52 min read
Zoom Can’t Read the Room: Why In-Person Still Matters in Tourism
Body language, energy, and trust, what we lose when we stop showing up, and why it matters. In safari tourism, our work might span...
Jun 52 min read
How Dyslexia Helps My Business
How dyslexia has shaped the way I work, often for the better. I’ve always known I’m dyslexic. That wasn’t a surprise. But for a long...
Jun 52 min read
Why a Business Is Not a Family (And That’s a Good Thing)
A better metaphor for workplaces that care deeply and lead clearly. I’ve said it too: “We’re a family”. And I meant it, in the best...
Jun 52 min read
The 7 Deadly Sins of Tourism
A tongue-in-cheek cautionary tale for the travel industry We all love the romance of travel. The thrill of discovery. The magic of...
Jun 53 min read
What’s Your Brand Essence?
Hint: It’s Not Your Logo No, not your logo. Not your colour palette. Not your latest Instagram caption. We’re talking about the soul of...
Jun 53 min read
You Don’t Need a Rebrand, You Need a Strategy
New logos don’t fix confused businesses. There’s a moment that creeps up on many business owners. The website feels clunky. The Instagram...
Jun 52 min read
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