About Atisa Consulting
Atisa Consulting is a strategic advisory business founded with intention, to help businesses grow with clarity, purpose, and strong partnership. This is our story.
Why “Atisa”?
A name rooted in purpose, place, and possibility.
When it came to naming this consultancy, I wanted something that carried meaning, something that reflected my values, my journey, and the place I call home.
Atisa is a Setswana word meaning “to multiply,” “to increase,” or “to do something consistently.” It’s a word grounded in intention, not about speed, but about sustainable momentum.
It speaks to nurturing growth, building consistency, and expanding what’s already working with thought and clarity. That resonated deeply with me. After taking time out to pause and reflect on my next chapter, I knew that whatever came next had to be intentional. Atisa captured that energy perfectly. Choosing a Setswana word was also a deliberate choice, a way to root the business in Botswana, both culturally and linguistically. This is where my story continues, and it felt right to build something that honours that grounding. Atisa Consulting is about multiplying potential ~ in businesses, in people, and in ideas. That’s what the name represents. And that’s what we stand for.
What Guides Us
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Strategic
Grounded in insight and focused on outcomes, we approach every project with deliberate structure and a clear understanding of your goals.
Purposeful
From day-to-day decisions to long-term vision, we work with intention and values at the core of every relationship.
Tailored
No two businesses are the same. Our support flexes to your context, your pace, and the kind of partnership that works best for you.
A Business Built With Intention
After 15 years in Africa’s luxury tourism industry, I stepped away from a leadership role to take stock, and breathe. I gave myself eight months to rest, recalibrate, and think about what mattered most in the way I wanted to work.
What emerged was Atisa: a consulting business grounded in strategic clarity, human connection, and long-term thinking. It’s a space where I can bring my experience to the table, partner with people I admire, and help businesses grow in ways that feel considered, structured, and meaningful.
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Francesca Hird, Founder
What We Believe
The way we work matters as much as what we do. At Atisa, our work is guided by the following values:
Integrity
Curiosity
Collaboration
Creativity
Courage
Accountability
Connection
We honour trust, transparency, and honest advice.
We ask questions, challenge assumptions, and learn deeply.
We build partnerships, not transactions.
We bring new ways of thinking to complex challenges.
We help businesses make bold but well-founded decisions.
We show up with consistency, follow-through, and clarity.
We care about people, in our work and in the world.
Meet the Team
Atisa is led by founder Fran Hird, but no great business works in isolation. We occasionally draw on a trusted network of collaborators, specialists in marketing, operations, finance, and team development, to ensure every client gets thoughtful, expert support.
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Every engagement is still personally led, managed, and delivered with care.
Rooted in Purpose
Each year, a portion of our consulting time, funds, or resources goes directly toward supporting local causes.
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Atisa proudly supports Bana Ba Letsatsi, a local NGO in Maun, Botswana that provides a safe haven for vulnerable children. Their work inspires us and reminds us why people and purpose must stay at the heart of business.